Email Marketing Insights

A grounded, data-driven look at how email actually performs in 2025—based on more than a hundred metrics across forty benchmark sources. Written from firsthand experience, this report explains which numbers matter, why automation and compliance now drive most of the channel’s ROI, and how email marketers can use these insights to improve engagement, deliverability, and revenue.

A clear, data-driven look at how email performs in 2025—covering global engagement trends, industry benchmarks, mobile behavior, automation impacts, and the practical strategies teams can use to lift deliverability and ROI in the months ahead.

Learn how to reduce unsubscribe rate in your email campaigns, what’s normal, and why calculating unsubscribe rate is crucial for better email list hygiene.

A deeply researched, data-dense breakdown of 300+ verified email marketing and segmentation statistics from industry studies, analyst reports, and vendor datasets—covering ROI, deliverability, behavior, personalization, AI, timing, mobile, and revenue impact across every major channel.

Discover key email marketing metrics to track for boosting campaign performance. Learn how to optimize open rates, CTR, and more to drive impactful results.

A concise, data-driven overview of 2025 email marketing benchmarks, covering global performance metrics, regional differences, industry norms, automation trends, mobile behavior, deliverability challenges, and the ongoing impact of Apple MPP. Includes practical insights for improving ROI, engagement, and list quality.

A clear, human look at 2025 cold email statistics — opens, replies, timing, subject lines, personalization, ROI, and everything that truly moves the needle.

Discover the best days and times to send marketing emails. Boost open rates and deliverability with helpful tips (plus a list-cleaning must-do).

Learn what a good email open rate is and how to boost it. Discover benchmarks, key factors, and practical tips to ensure your email campaigns succeed.

Boost ROI on email marketing by verifying your email list. Discover how improved deliverability and engagement make your campaigns more cost-effective.