Email Verification glossary
A compilation of all the concepts you need to know to become an email verification expert, explained in the simplest way possible.
Browse definitions by letter
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A
Accept-All Domain
What an accept-all domain is, how it impacts your email campaigns, and best practices for managing these types of domains in your list.
B
Bounce Rate
Discover what bounce rate is, the difference between soft and hard bounces, and how managing this metric improves email deliverability.
Blacklist
Discover what an email blacklist is, how it affects deliverability, and tips for staying off blacklists to protect your sender reputation.
C
Conversion Rate
Discover what conversion rate is, why it matters in email marketing, and how to calculate it to boost your campaign's performance.
D
Deliverability Rate
The meaning of email deliverability rate, how it works, and why it’s crucial for successful email campaigns.
DKIM
The meaning of DKIM, how it works to authenticate emails, and why it's crucial for email security and improving deliverability.
E
Email Campaign
What an email campaign is, its types, and essential elements like targeting, CTAs, and design for driving engagement and results.
Email Scrubbing
The meaning of email scrubbing, why it’s essential, and how regular scrubbing improves deliverability and engagement rates.
F
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G
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H
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I
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J
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K
Key Performance Indicator
Learn what KPIs are in email marketing, essential examples, and ways to track them to measure and improve campaign success.
L
List Hygiene
The meaning of list hygiene, why it’s crucial for email deliverability, and how to maintain a clean email list for better campaign results.
M
MX Records
Discover what MX records are, how they direct emails to the right server, and why proper setup is key for smooth email delivery.
N
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O
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P
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Q
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R
Real-Time Email Validation
Understand real-time email validation, how it works to verify emails instantly, and its role in improving list accuracy and deliverability.
S
Sender Score
What a sender score is, how it impacts your email deliverability, and why maintaining a high score is key for successful email campaigns.
Spam Trap
Discover what a spam trap is, the different types of spam traps, and how they impact email deliverability and sender reputation.
T
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U
Unsubscribe Rate
Discover the meaning of unsubscribe rate, how it affects your email list health, and strategies to reduce unsubscribes.
V
Verification API
The meaning of verification API, how it validates data like emails in real-time, and the benefits it brings to data accuracy and security.
W
Whitelist
Learn what an email whitelist is, how it helps emails bypass spam filters, and why getting whitelisted boosts your deliverability and engagement.