David Morelo

A grounded, data-driven look at how email actually performs in 2025—based on more than a hundred metrics across forty benchmark sources. Written from firsthand experience, this report explains which numbers matter, why automation and compliance now drive most of the channel’s ROI, and how email marketers can use these insights to improve engagement, deliverability, and revenue.

A concise, data-driven overview of 2025 email marketing benchmarks, covering global performance metrics, regional differences, industry norms, automation trends, mobile behavior, deliverability challenges, and the ongoing impact of Apple MPP. Includes practical insights for improving ROI, engagement, and list quality.

A clear, human guide to 2025 email deliverability statistics — global benchmarks, industry trends, and practical insights to help marketers reach more inboxes.

Discover how to avoid spam traps and improve deliverability. Learn about different types of traps and key strategies to keep your emails out of spam folders.

Master email scrubbing techniques to clean your list of mail addresses, boost deliverability, and supercharge your marketing ROI.

Compare the top email list hygiene tools and services in 2026. Get faster, safer email list cleanups with smart and affordable software options.